A flag for the Gumdrops? How is that supposed to work and why actually? The answer is simple. The white and red flag is inseparably tied up with the Em‑eukal brand. And therefore also with its little sister Em‑eukal Gumdrops. It is an identifying feature, it stands for high quality, unique flavour and confidence in our brand. Our Em‑eukal cough drops are wrapped in the recyclable white and red piece of paper. Because in the 1950s, doctors were prescribing the Em‑eukal cough drops to the miners in the Ruhr area of Germany to help with their silicosis and bronchial complaints. The white and red flag made it possible to unwrap the sweet hygienically despite having dirty hands.
For our quick Em‑eukals, the Em‑eukal Gumdrops, the flag is an optical symbol. Positioned at the top on the flap where you open the resealable bag. Where you pop it in your mouth, breathe in deeply and chew. And are then ready... ready for the next moment.